To create a compelling campaign page, there are several key items you'll need to prepare. Here's a guide to ensure your materials meet the requirements:
Tips: Ensure your campaign page is visually appealing to create an inviting and comfortable experience for investors while browsing. Always collaborate with your project manager to achieve the best outcome.
1. Campaign Summary
A. Campaign Logo
Specification: 500px x 500px, square format to avoid distortion.
Upload Process: You can upload your logo directly through your Issuer Portal.
B. Campaign Cover
Purpose: Highlight your USP with a banner that introduces your company. Example: “Transforming Logistics with AI-Powered Solutions”
Specifications: Size: 1920x400px (16:3), File Format: PNG/JPEG
C. Campaign Name
Format: Company Name - Tagline/USP
D. Campaign Short Description
Purpose: To inform the audience about what the company does.
Format: not more than 50 words
2. Campaign Thumbnail
Purpose: Draw attention with a captivating thumbnail displayed on the homepage card.
Specifications: Size: 1920x1080px (16:9), File Format: PNG/JPEG
Tips: Use an eye-catching design to attract viewers.
3. Campaign Idea Tab
Tips: This tab serves as a summary of your overall campaign, designed to quickly capture the investor's interest in your product or project. It acts as your landing page, so make sure it is engaging and highlights the key aspects of your campaign.
A. Pitching Video/ Pitch Deck
Purpose: Include a link to a short (2–3 minutes) video summarizing your campaign. (Example: Showcase your product, market potential, and leadership team.) Additionally, upload a PDF presentation that covers key investment points, including market size, business model, team, financials, and ROI projections.
Specifications: Size: 1920x1080px (16:9)
B. Why Invest Section
Purpose: Use visuals to showcase up to 3 USPs and convey your unique value effectively.
Image Specifications: Size: 1920x1080px (16:9), File Format: PNG/JPEG
Tips: Keep titles concise to grab attention in 3 seconds. Rely on visuals to make a stronger impression than text.
C. Team Section
Purpose: Highlight your team’s expertise to build credibility with investors.
Image Specifications: Size: 500x500px (1:1), File Format: PNG/JPEG
Tips: Use professional, corporate-style photos. Include details of team members’ achievements and expertise.
D. ROI/Exit Plan Section
Purpose: Provide a clear and compelling presentation of ROI projections to capture investor interest. (Tips: Use specific numbers and data points to emphasize key aspects, such as projected returns, market size, revenue growth, and timelines. Highlight potential returns, as these are a top priority for investors.)
Image Specifications: Size: 1920x1080px (16:9), File Format: PNG/JPEG
Tips: Ensure clarity and focus on key points. Highlight potential returns as investors prioritize this information.
E. Package Section
Work with your project manager to finalize and display investment packages.
Download Template here.
Additional Assistance: You can provide working files to your project manager for additional material preparation, including live/pre-live banners.
By preparing these items in advance, you’ll create a polished, investor-friendly campaign page that effectively showcases your company and its opportunities.